TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 9780136085430 (casebound : alk. paper)
AV  - HF 5415.2 MAL
PY  - 2010///
CY  - Upper Saddle River, NJ
PB  - Pearson
KW  - Marketing research
KW  - Marketing research - methodology
N1  - Includes index
ER  -