Peter, J. Paul. <br/><br/>
Consumer behavior & marketing strategy / 

 - 9th ed. 
 - New York :  McGraw-Hill Irwin,  c2010. 
 - xix, 554 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780071267816(alk. paper) 0071267816 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415.3  / PET