00645cam a2200205 a 4500952010600000999001300106020003000119020002800149050001900177100002000196245004500216250001200261260004300273300003800316500002000354650002300374650001500397700002000412942000700432  001040aGIMPAbGIMPAcREFd2013-09-09ePurchasel0oHF 5415.3 PETp59886r2022-06-16w2023-02-23yBK  c949d949  a9780071267816(alk. paper)  a0071267816 (alk. paper)00aHF 5415.3bPET1 aPeter, J. Paul.10aConsumer behavior & marketing strategy /  a9th ed.  aNew York :bMcGraw-Hill Irwin,cc2010.  axix, 554 pages :bIllustrations ;  aIncludes index. 0aConsumer behavior. 0aMarketing.1 aOlson, Jerry C.  cBK