Marketing theory :  a student text / 

 - 2nd ed. 
 - Los Angeles :  SAGE,  c2010. 
 - xvii, 428 pages :  Illustrations ; 
<br/><br/> Previous ed.: 2000.<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9781849204651 (alk. paper) 9781849204668 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/> Marketing - history.<br/>Marketing - philosophy.
<br/><br/><label>LC Class. No.: </label>HF 5415  / MAR