00546cam a2200181 a 4500020003100000020003800031050001700069245004100086250001200127260003300139300003900172500004100211650001500252650002600267650002800293700002300321700002000344  a9781849204651 (alk. paper)  a9781849204668 (pbk. : alk. paper)00aHF 5415bMAR00aMarketing theory :ba student text /  a2nd ed.  aLos Angeles :bSAGE,cc2010.  axvii, 428 pages :bIllustrations ;  aPrevious ed.: 2000.

Includes index. 0aMarketing. 0a Marketing - history. 0aMarketing - philosophy.1 aBaker, Michael J.,1 aSaren, Michael.