00590cam a2200205 a 4500 0 0 0 GIMPA GIMPA REF 2013-09-09 Purchase 0 HF 5415 MAR 59916 2022-06-16 2022-06-16 BK 950 950 9781849204651 (alk. paper) 9781849204668 (pbk. : alk. paper) HF 5415 MAR Marketing theory : a student text / 2nd ed. Los Angeles : SAGE, c2010. xvii, 428 pages : Illustrations ; Previous ed.: 2000. Includes index. Marketing. Marketing - history. Marketing - philosophy. Baker, Michael J., Saren, Michael. BK