TY  - BOOK
AU  - Baker,Michael J.
AU  - Saren,Michael
TI  - Marketing theory: a student text 
SN  - 9781849204651 (alk. paper)
AV  - HF 5415 MAR
PY  - 2010///
CY  - Los Angeles
PB  - SAGE
KW  - Marketing
KW  -  Marketing - history
KW  - Marketing - philosophy
N1  - Previous ed.: 2000.

Includes index
ER  -