Lamb, Charles W., <br/><br/>
MKTG 8 / 

 - Student edition. 
 - xiii, 420 pages :  Illustrations ; 
<br/><br/> Includes index.  Includes endnotes. 
<br/><br/>part 1. The world of marketing -- part 2. Analyzing market opportunities -- part 3. Product decisions -- part 4. Distribution decisions -- part 5. Promotion and communication strategies -- part 6. Pricing decisions. 
<br/><br/><label>ISBN: </label>978128543632  (Student edition.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing - textbooks.
<br/><br/><label>LC Class. No.: </label>HF 5415  / LAM