Lamb, Charles W. creator Hair, Joseph F. McDaniel, Carl text Student edition. monographic xiii, 420 pages : Illustrations ; part 1. The world of marketing -- part 2. Analyzing market opportunities -- part 3. Product decisions -- part 4. Distribution decisions -- part 5. Promotion and communication strategies -- part 6. Pricing decisions. Includes index. Includes endnotes. Marketing Marketing - textbooks HF 5415 LAM 978128543632 (Student edition.)