TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
AU  - McDaniel,Carl
TI  - MKTG 8
SN  - 978128543632  (Student edition.)
AV  - HF 5415 LAM
KW  - Marketing
KW  - Marketing - textbooks
N1  - Includes index; Includes endnotes; part 1. The world of marketing -- part 2. Analyzing market opportunities -- part 3. Product decisions -- part 4. Distribution decisions -- part 5. Promotion and communication strategies -- part 6. Pricing decisions
ER  -