Armstrong, Gary, <br/><br/>
Marketing :  an introduction / 

 - 10th ed. 
 - Boston :  Prentice Hall,  c2011. 
 - xxix, 541 pages :  Illustrations ; 
<br/><br/> Includes index.  
<br/><br/><label>ISBN: </label>9780136102243 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415  / ARM