TY  - BOOK
AU  - Armstrong,Gary
AU  - Kotler,Philip
TI  - Marketing: an introduction 
SN  - 9780136102243
AV  - HF 5415 ARM
PY  - 2011///
CY  - Boston
PB  - Prentice Hall
KW  - Marketing
N1  - Includes index.
ER  -