Essentials of marketing research / 

 - 2nd ed. 
 - New York, NY :  McGraw-Hill Irwin,  c2010. 
 - xvii, 398 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780073404820 (alk. paper) 0073404829 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF 5415.2  / ESS