01951cam a22002174a 4500952010400000999001300104020001800117020001500135050001700150100002100167245005100188250001200239260003700251300004100288500003200329505128700361650003301648650002201681700002301703942000701726  001040aGIMPAbGIMPAcREFd2011-06-20ePurchasel0oHD 62.7 MARp57807r2022-07-26w2022-07-26yBK  c997d997  a9780135030318  a013503031500aHD 62.7bMAR1 aMariotti, Steve.10aEntrepreneurship & small business management /  a1st ed.  aBoston :bPrentice Hall,cc2012.  axxxiii, 702 pages :bIllustrations ;  aInclude appendix and index.0 aUnit 1 Entrepreneurial pathways -- Entrepreneurs recognize opportunities -- Franchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Unit 1 Case study: fastsigns -- Unit 2 Who are your customers? -- Creating business from opportunity -- Exploring your market -- Unit 2 Case study: Nicole Miller Ltd. -- Unit 3 Integrated marketing -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Unit 3 Case study: done galleries -- Unit 4 Finding, securing, and managing financial resources -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both? -- Unit 4 Case study: bridgecreek -- Unit 5 Operating a small business effectively -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout -- Human resources and management -- Unit 5 Case study: mo's chowder -- Unit 6 Leadership, ethics, and exits -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in the brand -- Unit 6 Case study: avocent. 0aSmall business - management. 0aEntrepreneurship.1 aGlackin, Caroline.  cBK