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Classic failures in product marketing : marketing principles violations and how to avoid them /

By Hendon, Donald W.. Lincolnwood, Ill., USA : NTC Business Books, 1992 . 205 pages : , Originally published: New York : Quorum Books, 1989. | Includes index. 0844234583

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Value-added public relations : the secret weapon of integrated marketing /

By Harris, Thomas L.. Lincolnwood (Chicago) Ill., U.S.A. : NTC Business Books, 1998 . xiii, 314 pages : , Includes index. 0844234117 | 0844234125 (pbk.)

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The DialAmerica teleservices handbook : a guide to successful inbound and outbound telemarketing /

By Doscher, Robert.. Lincolnwood (Chicago), Ill. : NTC Business Books, 2001 . xx, 284 pages : , Includes glossary and index. 0658003992

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