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Marketing : principles & perspectives /

By Bearden, William O.. New York : McGraw-Hill/Irwin, 2004 . xl, 596 pages : , Includes index. 0072539097 (alk. paper) | 007286057X (alk. paper) | 0071214305 (International ed.)

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Marketing : principles & perspectives /

By Bearden, William O.. Boston, Mass. : McGraw-Hill Irwin, 2001 . xxxvii, 596 pages : , Includes bibliographical references and index. 0072322977 | 9780072322972 | 9780071180252 | 0071180257

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Marketing : principles & perspectives /

By Bearden, William O.. Boston : McGraw-Hill Irwin, 2001 . xviii, 696 p. ; 0072322977 | 9780072322972

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