Marketing management : a strategic approach with a global orientation /

By Boyd, Harper W.. Irwin : Chicago, 1995 . xvi, 555 pages : , Includes index. 0256125767

Marketing management : a strategic decision-making approach /

By Mullins, John W.. New York : 2008 . xxii, 533 pages : , Previous ed. entered under title. | Includes index. 9780073529820 (alk. paper) | 0073529826 (alk. paper)

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Marketing management : a strategic approach with a global orientation /

Marketing management : a strategic decision-making approach /