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A preface to marketing management /

By Peter, J. Paul.. Boston : McGraw-Hill/Irwin, 2003 . xiv, 280 pages : , Includes index. 0072466588 (pbk. : alk. paper) | 0071198717 (International : alk. paper)

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Marketing management : knowledge and skills /

By Peter, Paul .J.. New York, NY : McGraw-Hill Irwin, 2013 . xvii, 796 Pages : , Includes index. 9780077861056 (alk. paper)

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A preface to marketing management /

By Peter, J. Paul.. New York, NY : McGraw-Hill Education, 2013 . xvii, 269 pages : , Includes index. 9780077861063 | 007786106X

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