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Basic marketing : a global-managerial approach /

By Perreault, William D.. Chicago : Irwin, 1996 . xxiv, 833 pages : , Includes index. 0256139903 | 0256206872

Essentials of marketing : a global-managerial approach /

By Perreault, William D.. Chicago : Irwin/McGraw-Hill, 1997 . xxvi, 613 pages : , McCarthy's name appears first in previous ed. | Includes index. 0256183414

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Basic marketing : a global-managerial approach /

By Perreault, William D.. Boston, Mass. : McGraw-Hill, 2005 . xli, 792 pages : , McCarthy's name appears first on the earlier edition. | Includes index. 0072525231 (alk. paper : hbk.) | 9780072947038 (hbk.)

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Essentials of marketing : a global-managerial approach /

By Perreault, William D.. Boston : McGraw-Hill/Irwin, 2003 . xxxii, 624 pages : , Includes index. 0072464208 (alk. paper) | 0071198695 (international : alk. paper)

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Basic marketing : a global-managerial approach /

By Shapiro, Stanley J.. Ontario : Times Mirror Professional Publishing, 1975 . xxv, 962 pages , Includes index. 0256186715 | 9780256186710

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