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Marketing strategy : a decision-focused approach /

By Walker, Orville C.. Boston : McGraw-Hill Irwin, 2008 . xx, 346 pages: , Rev. ed. of: Marketing strategy / Orville C. Walker, Jr. ... [et al.]. 5th ed. c2006. | Includes index. 9780073529899 (alk. paper) | 0073529893 (alk. paper)

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Marketing management : a strategic decision-making approach /

By Mullins, John W.. New York : 2008 . xxii, 533 pages : , Previous ed. entered under title. | Includes index. 9780073529820 (alk. paper) | 0073529826 (alk. paper)

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Marketing strategy : a decision-focused approach /

By Walker, Orville C.. New York : McGraw-Hill Irwin, 2014 . xvi; 368 pages: , Includes index. 9780078028946 | 0078028949

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Marketing management : a strategic decision-making approach /

By Mullins, John W.. New York : McGraw-Hill, 2013 . xxi, 547 pages. : , Includes index. 9780078028793 (pbk.) | 0078028795 (pbk.)

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Marketing management: a strategic decision-making approach

By Mullins, John, W.. Singapore: McGraw Hill, 2013 . vii, 574 pages: , includes index 9780071326377 | 0071326375

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