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Gimme! : the human nature of successful marketing /

By Hallward, John,. Hoboken, N.J. : John Wiley & Sons, Inc., 2007 . xx, 216 pages : , Includes index. 047010029X (cloth : alk. paper) | 9780470100295 (cloth : alk. paper)

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BRANDing : concepts and process /

By Pati, Debashis.. Delhi : Macmillan India Ltd. 2002 . xi, 212 pages ; , includes appendix. 0333937155 | 9780333937150

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Competing for choice : developing winning brand strategies /

By Finskud, Lars.. London : Vola Press, 2003 . 104 pages : 9780954532819 | 0954532813

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