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Managing customer relationships : a strategic framework /

By Peppers, Don.. Hoboken, New Jersey : John Wiley & Sons, Inc., 2004 . xi, 516 pages : , Includes index. 047148590X (cloth)

By Ries, Eric.. New York : Crown Business, 2011 . 320 pages : , Includes index. 9780307887894 (hbk.) | 0307887898 (hbk.)

By Finskud, Lars.. London : Vola Press, 2003 . 104 pages : 9780954532819 | 0954532813