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Marketing and consumer identity in multicultural America /

By Tharp, Marye C.. Thousand Oaks, Calif. : Sage Publications, 2001 . xvi, 397 pages : , Includes index. 0761911030 (alk. paper) | 0761911022

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Latinos, Inc. : the marketing and making of a people /

By Dávila, Arlene M.,. Berkeley, CA : University of California Press, 2001 . xv, 287 pages : 0520226690 (cloth : alk. paper) | 0520227247 (paper : alk. paper)

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