Search for 'su:"Marketing - management. "'

Sales & operations planning : the how-to handbook : how to implement it, how to operate it, how to use it to benefit your company,your customers, and your supply chain /

By Wallace Thomas F.. Mumbai : Shroff Publishers and Distributors Pvt. Ltd., 2004 . xix, 173 pages : , Includes index. 8173661987

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International marketing and export management /

By Albaum, Gerald.. Harlow, England : Financial Times/Prentice Hall, 2005 . xxii, 666 pages : , Includes index. 0273686348 (pbk.) | 9780273686347

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Principles of marketing /

By Kotler, Philip.. Toronto, Ontario : Pearson Prentice Hall, 2008 . xvi, 733 pages : , Includes index. 9780132020015 | 0132020017

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Contemporary marketing /

Toronto, Ontario : Thomson/Nelson, 2007 . xlix, 680 pages : , Includes bibliographical references and index. 9780176251765 | 0176251766

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Marketing /

By Lamb, Charles W.. Cincinnati, Ohio : South-Western Publishing, 1996 . xlix, 890 pages : , Rev. ed. of: Principles of marketing, 1993. 0538849487

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Market-based management : strategies for growing customer value and profitability /

By Best, Rojer J.. Upper Saddle River, N.J. : Pearson Prentice Hall, 2009 . xxvii, 515 pages : , Includes index. 9780132336536 (pbk. : alk. paper) | 0132336537 (pbk. : alk. paper)

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Basic marketing : a global-managerial approach /

By Perreault, William D.. Chicago : Irwin, 1996 . xxiv, 833 pages : , Includes index. 0256139903 | 0256206872

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Marketing management : a strategic approach with a global orientation /

By Boyd, Harper W.. Irwin : Chicago, 1995 . xvi, 555 pages : , Includes index. 0256125767

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Marketing management : analysis, planning, and control /

By Kotler, Philip.. Englewood Cliffs, N.J. : Prentice-Hall, 1976 . xi, 529 pages : , Includes index. 0135579597

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Ten deadly marketing sins : signs and solutions /

By Kotler, Philip.. Hoboken, N.J. : John Wiley & Sons,Inc., 2004 . viii, 152 pages: , Includes index. 0471650226

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Marketing management : strategies and programs /

By Guiltinan, Joseph P.. New York : McGraw-Hill, 1991 . xvii, 449 pages : , Includes index. 0070489424 :

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Strategic marketing problems : cases and comments /

By Kerin, Roger A.. Upper Saddle River, NJ : Pearson/Prentice Hall, 2004 . viii, 696 pages : , Includes index. 0131421840

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Marketing management /

By Kotler, Philip.. Upper Saddle River, NJ : Pearson Prentice Hall, 2006 . xxxix, 729 pages : , Includes index. 0131457578

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Marketing strategy : a decision-focused approach /

By Walker, Orville C.. Boston : McGraw-Hill Irwin, 2008 . xx, 346 pages: , Rev. ed. of: Marketing strategy / Orville C. Walker, Jr. ... [et al.]. 5th ed. c2006. | Includes index. 9780073529899 (alk. paper) | 0073529893 (alk. paper)

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A preface to marketing management /

By Peter, J. Paul.. Boston : McGraw-Hill/Irwin, 2003 . xiv, 280 pages : , Includes index. 0072466588 (pbk. : alk. paper) | 0071198717 (International : alk. paper)

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The marketing plan handbook /

By Wood, Marian Burk.. Upper Saddle River, N.J. : 2008 . xv, 190 pages : , Includes index. 0132237555 (pbk.) | 9780132237550 (pbk.)

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No-nonsense marketing : 101 practical ways to win and keep customers /

By Prushan, Victor H.. New York : John Wiley & Sons, Inc., 1997 . xviii, 282 pages : , Includes and index. 0471157074 (paper : alk. paper)

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Six sigma for marketing processes : an overview for marketing executives, leaders, and managers /

By Creveling, Clyde M.. Upper Saddle River, NJ : Prentice Hall, 2006 . xxvii, 269 pages : , Includes index. 013199008X

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Digital marketing strategy : text and cases /

By Urban, Glen L.. Upper Saddle River, N.J. : Pearson Prentice Hall, 2004 . xvii, 195 pages : , Includes index. 0131831771

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Basic marketing : a global-managerial approach /

By Perreault, William D.. Boston, Mass. : McGraw-Hill, 2005 . xli, 792 pages : , McCarthy's name appears first on the earlier edition. | Includes index. 0072525231 (alk. paper : hbk.) | 9780072947038 (hbk.)

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Services marketing : people, technology, strategy /

By Lovelock, Christopher H.. Upper Saddle River, N.J. : Pearson/Prentice Hall, 2007 . xx, 648 pages : , Includes index. 0131875523 (alk. paper) | 9780131875524 (alk. paper)

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Marketing strategy : a decision-focused approach /

Boston : 2006 . xx, 346 pages : , Includes bibliographical references and index. 0072961902 (alk. paper)

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Marketing management : a strategic decision-making approach /

By Mullins, John W.. New York : 2008 . xxii, 533 pages : , Previous ed. entered under title. | Includes index. 9780073529820 (alk. paper) | 0073529826 (alk. paper)

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Marketing essentials /

By McDaniel Carl.. Australia : South-Western College Pub., 2012 . xxiii, 648 pages : , includes index. 9781111221928

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MKTG /

By Lamb, Charles W.. Toronto, Ontario : 2010 . xviii, 318 pages : , Includes index 9780176502522

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Business marketing management : B2B /

By Hutt, Michael D.. Australia : South-Western, Cengage Learning, 2010 . xxxii, 652 pages : , Includes cases and index. 9780324581638 | 1133189563 (hbk.)

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Principles of marketing /

Toronto : 2011 . xxi, 643 pages : , Includes index. 9780135084571

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Marketing /

By Lamb, Charles W.. Mason, OH : South-Western/Cengage Learning, 2013 . xxv, 831 pages : , Includes index. 9781111821647 (hbk.) | 111182164X (hbk.)

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Marketing management /

By Winer, Russell S.. Boston : Prentice Hall, 2011 . xxi, 506 pages: , Includes index. 9780136074892 (hbk.) | 0136074898 (hbk.) | 9780136074625 | 0136074626

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Marketing management /

By Kotler, Philip.. Upper Saddle River, N.J. : Prentice Hall, 2013 . xxii,679, [127] pages. : , Include end notes, appendix and index. 9780273779834 | 0273779834

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Marketing strategy /

By Ferrell, O. C.. Australia ; South-Western Cengage Learning, 2011 . xxiii, 743 pages : , Includes cases, appendix and indexes. 9780538467384 (pbk.) | 053846738X (pbk.)

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Marketing strategy : a decision-focused approach /

By Walker, Orville C.. New York : McGraw-Hill Irwin, 2014 . xvi; 368 pages: , Includes index. 9780078028946 | 0078028949

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Marketing management : a strategic decision-making approach /

By Mullins, John W.. New York : McGraw-Hill, 2013 . xxi, 547 pages. : , Includes index. 9780078028793 (pbk.) | 0078028795 (pbk.)

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Marketing management and strategy : an African casebook /

New York : Routledge, 2013 . xviii, 257 pages : , Includes index. 9780415783330 (hbk.) | 9780415783347 (pbk.)

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Global marketing /

By Gillespie, Kate.. Australia ; | Mason, OH : South-Western Cengage Learning, 2011 . xxiv, 576 pages : , Includes index. 9781439039434 | 1439039437

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Internal marketing : tools and concepts for customer-focused management /

By Ahmed, Pervaiz K.. Oxford (UK) ; | Woburn (MA) : Butterworth-Heinemann, 2002 . x, 299 pages : , Includes index. 0750648384 | 9780750648387

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Principles of direct and database marketing /

By Tapp, Alan.. Harlow, England : Financial Times/Prentice Hall, 2005 . vii, 489 pages : , Includes index. 0273683551 | 9780273683551

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Marketing strategies for emerging markets /

New Delhi : Excel Books, 2005 . xii, 437 pages : 8174464107 | 9788174464101 | 8174464115 | 9788174464118

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Strategic marketing /

By Cravens, David W.. Boston, Mass. : McGraw-Hill, 2006 . xvii, 726 pages : , Various multi-media instructional materials are available to supplement the text. 0072966343 (alk. paper)

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Marketing strategy /

By Ferrell, O. C.. Mason, Ohio : Thomson/South-Western, 2005 . xx, 628 pages : , Includes index. 0324201400 (pbk.)

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A preface to marketing management /

By Peter, J. Paul.. New York, NY : McGraw-Hill Education, 2013 . xvii, 269 pages : , Includes index. 9780077861063 | 007786106X

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Marketing management /

By Winer, Russ.. Harlow, Essex : Pearson, 2014 . 432 pages : , Includes includes. 1292023414 | 9781292023410

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Services marketing : people, technology, strategy /

By Wirtz, Jochen.. New Jersey : World Scientific Publishing Co. Inc., 2016 . xvii, 783 pages : , Includes index. 9781944659004 (hardcover) | 9781944659011 (pbk.)

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Strategic marketing /

By Cravens, David W.. Boston : Irwin/McGraw-Hill, 2000 . xvi, 752 pages : 0070275432

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Strategic marketing /

By Cravens, David W.. Boston : Irwin/McGraw-Hill, 2000 . xvi, 752 pages: 0070275432

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Basic marketing : a global-managerial approach /

By Shapiro, Stanley J.. Ontario : Times Mirror Professional Publishing, 1975 . xxv, 962 pages , Includes index. 0256186715 | 9780256186710

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Strategic marketing problems : cases and comments /

By Kerin, Roger A.. Upper Saddle River, N.J. : Prentice Hall, 2001 . xiii, 729 pages : , Includes index. 0130276618

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Basic Marketing : A Global Managerial Approach .

By Shapiro, Stanley J. | Wong, Kenneth.. Toronto : McGraw-Hill Ryerson, 2001 . xix, 807 pages: , Includes bibliographical references and index. 0070887292 | 9780070887299

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A framework for marketing management /

By Kotler, Philip.. Upper Saddle River, New Jersy : Pearson Prentice Hall ; 2009 . xxii ,362 pages : , Includes index. 0137131844 | 9780137131846 | 0136026605 | 9780136026600

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Global marketing management /

By Keegan, Warren J.. Upper Saddle River, N.J. : Prentice Hall, 2002 . xxv, 617 pages : 0130332712

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