Search for 'su:"Marketing."'

Sales & operations planning : the how-to handbook : how to implement it, how to operate it, how to use it to benefit your company,your customers, and your supply chain /

By Wallace Thomas F.. Mumbai : Shroff Publishers and Distributors Pvt. Ltd., 2004 . xix, 173 pages : , Includes index. 8173661987

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Marketing /

Toronto, Ontario : McGraw-Hill Ryerson Limited, 2003 . xxxv, 670 pages : , Includes bibliographical references and index. 0070898332

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International marketing and export management /

By Albaum, Gerald.. Harlow, England : Financial Times/Prentice Hall, 2005 . xxii, 666 pages : , Includes index. 0273686348 (pbk.) | 9780273686347

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Marketing : an introduction /

Toronto, Ontario : Pearson/Prentice-Hall, 2007 . xxvii, 619 pages : , Includes bibliographical references and index. 0131857207

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Marketing : the core /

Canada : McGraw-Hill Ryerson Limited, 2005 . xix, 482 pages : , Includes index. 0070922977

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Integrated marketing communications : strategic planning perspectives /

By Tuckwell, Keith J.. Toronto : Pearson Prentice Hall, 2008 . xxiii, 440 pages : , Includes index. 9780132199124 | 0132199122

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Marketing /

Toronto : McGraw-Hill Ryerson Limited, 2006 . xxxiii, 588 pages : , Includes bibliographical references and index. 0070939861

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Marketing communications : theory and applications /

By Rossiter, John R.. Frenchs Forest, Australia : Pearson/Prentice Hall, 2005 . xviii, 500 pages : , Includes index. 9781741032697 | 1741032695

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Principles of marketing /

By Kotler, Philip.. Toronto, Ontario : Pearson Prentice Hall, 2008 . xvi, 733 pages : , Includes index. 9780132020015 | 0132020017

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Contemporary marketing /

Toronto, Ontario : Thomson/Nelson, 2007 . xlix, 680 pages : , Includes bibliographical references and index. 9780176251765 | 0176251766

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Marketing /

By Keegan, Warren J.. Englewood Cliffs, N.J. : Prentice Hall, 1992 . xxiv , 904 pages : , Includes index. 01307197179

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Marketing /

By Lamb, Charles W.. Cincinnati, Ohio : South-Western Publishing, 1996 . xlix, 890 pages : , Rev. ed. of: Principles of marketing, 1993. 0538849487

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Strategic marketing management cases /

By Cravens, David W.. Boston : Irwin/McGraw-Hill, 1999 . xvi, 624 pages : , Includes index. 0256261253

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Business marketing : connecting strategy, relationships, and learning /

By Dwyer, F. Robert.. Boston : Irwin/McGraw-Hill, 1999 . xxix, 670 pages : , Includes index. 0256221332 (alk. paper)

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International marketing : strategy planning, market entry and implementation /

By Bennett, Roger.. London ; Kogan Page, 2002 . v, 362 pages : , Includes bibliographical references and index. 0749438088 | 0749445157

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Market-based management : strategies for growing customer value and profitability /

By Best, Rojer J.. Upper Saddle River, N.J. : Pearson Prentice Hall, 2009 . xxvii, 515 pages : , Includes index. 9780132336536 (pbk. : alk. paper) | 0132336537 (pbk. : alk. paper)

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Consumer behaviour /

By Schiffman, Leon G.. Toronto, Ontario : Pearson Prentice Hall, 2006 . xxv, 566 pages : , Includes index. 9780131463042 | 0131463047

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E-commerce : business, technology, society /

By Laudon, Kenneth C.. Boston : Pearson/Addison Wesley, 2004 . xxxvii, 949 pages : , Includes index. 032120056X

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Basic marketing : a global-managerial approach /

By Perreault, William D.. Chicago : Irwin, 1996 . xxiv, 833 pages : , Includes index. 0256139903 | 0256206872

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Marketing management : a strategic approach with a global orientation /

By Boyd, Harper W.. Irwin : Chicago, 1995 . xvi, 555 pages : , Includes index. 0256125767

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Services marketing /

By Lovelock, Christopher H.. Englewood Cliffs, N.J. : Prentice Hall, 1991 . xvi, 526 pages : , Includes index. 0138070660

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Marketing /

Chicago, Ill. : Irwin, 1997 . xxxii, 736 pages : , Includes index. 0256189684

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Essentials of marketing : a global-managerial approach /

By Perreault, William D.. Chicago : Irwin/McGraw-Hill, 1997 . xxvi, 613 pages : , McCarthy's name appears first in previous ed. | Includes index. 0256183414

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Classic failures in product marketing : marketing principles violations and how to avoid them /

By Hendon, Donald W.. Lincolnwood, Ill., USA : NTC Business Books, 1992 . 205 pages : , Originally published: New York : Quorum Books, 1989. | Includes index. 0844234583

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Advertising and promotion : an integrated marketing communications perspective /

By Belch, George E.. Boston : McGraw-Hill Irwin, 2007 . xxvi, 820 pages : , Includes index. 0073101265 (alk. paper) | 9780073101262

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Contemporary perspectives on strategic market planning /

By Kerin, Roger A.. Boston : Allyn and Bacon, 1990 . x, 453 pages : , Includes index. 0205123015

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Retail pricing strategies and market power /

By Mills, Gordon.. Australia: Melbourne University Press, 2002 . x, 341 pages : , Includes index. 0522850383

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Principles of marketing /

By Kotler, Philip.. Upper Saddle River, N.J. : Pearson Prentice Hall, 2006 . xx, 651 pages : , Includes index. 0131469185 | 9780131469181 | 0131968793 | 9780131968790

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Supply chain management : strategy, planning, and operation /

By Chopra, Sunil.. Upper Saddle River, N.J. : Pearson/Prentice Hall, 2007 . xv, 536 pages : , Includes index. 0131730428

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Marketing management : analysis, planning, and control /

By Kotler, Philip.. Englewood Cliffs, N.J. : Prentice-Hall, 1976 . xi, 529 pages : , Includes index. 0135579597

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Ten deadly marketing sins : signs and solutions /

By Kotler, Philip.. Hoboken, N.J. : John Wiley & Sons,Inc., 2004 . viii, 152 pages: , Includes index. 0471650226

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Marketing management : strategies and programs /

By Guiltinan, Joseph P.. New York : McGraw-Hill, 1991 . xvii, 449 pages : , Includes index. 0070489424 :

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Analysis for marketing planning /

By Lehmann, Donald R.. Chicago : Irwin, 1997 . xi, 211 pages : , Includes index. 0256214425 (recycled paper)

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Relationship marketing : exploring relationship strategies in marketing /

By Egan, John,. Harlow England : Financial Times/Prentice Hall, 2004 . xxiii, 268 pages : , Includes index. 0273686232 (pbk. : alk. paper)

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Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever /

By Gordon, Ian.. Toronto : | New York : John Wiley & Sons Canada, Ltd., 1998 . xx, 314 pages : , Includes index. 0471641731

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The strategy and tactics of pricing : a guide to growing more profitably /

By Nagle, Thomas T.,. Upper Saddle River, NJ : Pearson/Prentice Hall, 2006 . xv, 349 pages : , Includes index. 0131856774

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Strategic marketing problems : cases and comments /

By Kerin, Roger A.. Upper Saddle River, NJ : Pearson/Prentice Hall, 2004 . viii, 696 pages : , Includes index. 0131421840

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Essentials of marketing research /

By Kumar, V.. New York : John Wiley & Sons, Inc., 2002 . xix, 553 pages : , Includes index. 047141235X (pbk. : alk. paper)

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Managing customer relationships : a strategic framework /

By Peppers, Don.. Hoboken, New Jersey : John Wiley & Sons, Inc., 2004 . xi, 516 pages : , Includes index. 047148590X (cloth)

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Marketing management /

By Kotler, Philip.. Upper Saddle River, NJ : Pearson Prentice Hall, 2006 . xxxix, 729 pages : , Includes index. 0131457578

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Marketing strategy : a decision-focused approach /

By Walker, Orville C.. Boston : McGraw-Hill Irwin, 2008 . xx, 346 pages: , Rev. ed. of: Marketing strategy / Orville C. Walker, Jr. ... [et al.]. 5th ed. c2006. | Includes index. 9780073529899 (alk. paper) | 0073529893 (alk. paper)

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A preface to marketing management /

By Peter, J. Paul.. Boston : McGraw-Hill/Irwin, 2003 . xiv, 280 pages : , Includes index. 0072466588 (pbk. : alk. paper) | 0071198717 (International : alk. paper)

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Consumer behavior /

By Schiffman, Leon G.. Upper Saddle River, N.J. : Pearson Prentice Hall, 2007 . xix, 561 pages : , Includes index. 0131869604 (alk. paper)

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Marketing research /

By Burns, Alvin C.. Upper Saddle River, NJ : Pearson/Prentice Hall, 2006 . xxxi, 665 pages : , "SPSS integration"-- Pref. | Includes index. 0131477323

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The marketing plan handbook /

By Wood, Marian Burk.. Upper Saddle River, N.J. : 2008 . xv, 190 pages : , Includes index. 0132237555 (pbk.) | 9780132237550 (pbk.)

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No-nonsense marketing : 101 practical ways to win and keep customers /

By Prushan, Victor H.. New York : John Wiley & Sons, Inc., 1997 . xviii, 282 pages : , Includes and index. 0471157074 (paper : alk. paper)

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Six sigma for marketing processes : an overview for marketing executives, leaders, and managers /

By Creveling, Clyde M.. Upper Saddle River, NJ : Prentice Hall, 2006 . xxvii, 269 pages : , Includes index. 013199008X

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Digital marketing strategy : text and cases /

By Urban, Glen L.. Upper Saddle River, N.J. : Pearson Prentice Hall, 2004 . xvii, 195 pages : , Includes index. 0131831771

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Basic marketing : a global-managerial approach /

By Perreault, William D.. Boston, Mass. : McGraw-Hill, 2005 . xli, 792 pages : , McCarthy's name appears first on the earlier edition. | Includes index. 0072525231 (alk. paper : hbk.) | 9780072947038 (hbk.)

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Essentials of marketing : a global-managerial approach /

By Perreault, William D.. Boston : McGraw-Hill/Irwin, 2003 . xxxii, 624 pages : , Includes index. 0072464208 (alk. paper) | 0071198695 (international : alk. paper)

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