Search for 'su:"Product management."'

Classic failures in product marketing : marketing principles violations and how to avoid them /

By Hendon, Donald W.. Lincolnwood, Ill., USA : NTC Business Books, 1992 . 205 pages : , Originally published: New York : Quorum Books, 1989. | Includes index. 0844234583

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New product development : from initial idea to product management /

By Annacchino, Marc A.. Amsterdam : Elsevier Butterworth-Heinemann, 2003 . xxxii, 567 pages : , Includes index. 0750677325

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Innovation and the general manager /

By Christensen, Clayton M.. Boston, Mass. : Irwin/McGraw-Hill, 1999 . ix, 586 pages : , Includes index. 0073659150 (pbk.)

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Innovation management and new product development /

By Trott, Paul.. Upper Saddle River, NJ : Financial Times Prentice Hall, 2005 . xix, 536 pages : , Includes bibliographical references and index. 0273686437 (pbk.)

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Building brands in the Indian market /

By Panda, Tapan K.. New Delhi : Excel Books, 2004 . xxix, 433 pages : , Includes index. 8174463917

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