Search for 'su:"Products."'

Insurance products & services /

New Delhi : Taxmann Publications Pvt. Ltd., 2004 . (various pagings) : , Includes bibliographical references and index.

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Classic failures in product marketing : marketing principles violations and how to avoid them /

By Hendon, Donald W.. Lincolnwood, Ill., USA : NTC Business Books, 1992 . 205 pages : , Originally published: New York : Quorum Books, 1989. | Includes index. 0844234583

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New products management /

By Crawford, C. Merle. Boston : Irwin/McGraw-Hill, 2000 . xxv, 534 pages : , Includes index. 0070275521 (alk. paper)

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Managing quality : integrating the supply chain /

By Foster, S. Thomas.. Upper Saddle River, N.J. : Pearson Prentice Hall, 2007 . xxiii, 568 pages : , Includes index. 0132206447

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New product development : from initial idea to product management /

By Annacchino, Marc A.. Amsterdam : Elsevier Butterworth-Heinemann, 2003 . xxxii, 567 pages : , Includes index. 0750677325

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Innovation and the general manager /

By Christensen, Clayton M.. Boston, Mass. : Irwin/McGraw-Hill, 1999 . ix, 586 pages : , Includes index. 0073659150 (pbk.)

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Harvard business essentials : managing creativity and innovation /

Boston, Mass. : Harvard Business School Press, 2003 . xv, 174 pages : , Includes bibliographical references and index. 1591391121 (alk. paper)

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Strategic management of technological innovation /

By Schilling, Melissa A.. Boston : McGraw-Hill/Irwin, 2008 . xv, 313 pages : , Includes bibliographical references and index. 0073210587 (alk. paper) | 9780073210582 (alk. paper)

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Product design and development /

By Ulrich, Karl T.. Boston : McGraw-Hill/Irwin, 2004 . xviii, 366 pages : , Includes index. 0072471468 (alk. paper)

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Gimme! : the human nature of successful marketing /

By Hallward, John,. Hoboken, N.J. : John Wiley & Sons, Inc., 2007 . xx, 216 pages : , Includes index. 047010029X (cloth : alk. paper) | 9780470100295 (cloth : alk. paper)

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Trademarks, advertising and brand protection : a manual for organisations and individuals managing intellectual property /

By Ryder, Rodney D.. Delhi : Macmillan India Ltd., 2006 . xx, 392 pages : , Includes index. 1403930120

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Competing for choice : developing winning brand strategies /

By Finskud, Lars.. London : Vola Press, 2003 . 104 pages : 9780954532819 | 0954532813

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Building brands in the Indian market /

By Panda, Tapan K.. New Delhi : Excel Books, 2004 . xxix, 433 pages : , Includes index. 8174463917

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Branded customer service : the new competitive edge /

By Barlow, Janelle,. New Delhi : Tata McGraw-Hill Publishing Company Limited, 2004 . xii, 259 pages. : , Includes index. 1576752984

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No logo : taking aim at the brand bullies /

By Klein Naomi.. Toronto : Vintage Canada, 2000 . xxi, 490 pages : , Includes index. 0676972829 | 9780676972825

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Building a brand in a week /

By Laver, Pete.. London : Hodder & Stoughton, 2002 . 96 pages : 0340859016 | 9780340859018

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