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Integrated marketing communications : strategic planning perspectives /

By Tuckwell, Keith J.. Toronto : Pearson Prentice Hall, 2008 . xxiii, 440 pages : , Includes index. 9780132199124 | 0132199122

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Cases in advertising and promotion management /

By Quelch, John A.. Burr Ridge, Ill. : Irwin, 1994 . xiii, 746 pages : , Includes index. 0256122725

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Advertising and promotion : an integrated marketing communications perspective /

By Belch, George E.. Boston : McGraw-Hill Irwin, 2007 . xxvi, 820 pages : , Includes index. 0073101265 (alk. paper) | 9780073101262

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Advertising, promotion, and other aspects of integrated marketing communications /

By Shimp, Terence A.. Mason, Ohio : South-Western Cengage Learning, 2010 . xx, 668 pages. : , Includes index. 9780324593600 (hbk.) | 0324593600 (hbk.)

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Advertising and promotion : an integrated marketing communications perspective /

By Belch, George E.. NewYork, NY; McGraw-Hill Education ; 2018 . xli, 764 pages : 9781259548147 | 1259548147 | 9781259921698 | 1259921697 | 1260152308 | 9781260152302

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Integrated marketing communications /

By Pickton, David.. Harlow, England ; | New York : Pearson Education Limited, 2005 . xxii, 760 pages : , Includes bibliographical references and index. 0273676458 | 9780273676454

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