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A preface to marketing management /

By Peter, J. Paul.. Boston : McGraw-Hill/Irwin, 2003 . xiv, 280 pages : , Includes index. 0072466588 (pbk. : alk. paper) | 0071198717 (International : alk. paper)

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Consumer behavior and marketing strategy /

By Peter, J. Paul.. Boston : McGraw-Hill/Irwin, 2008 . xix, 555 pages : , Includes index. 0073529850 (alk. paper) | 9780073529851

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Selected cases in strategic management /

Homewood, IL : | Chicago : Austen Press ; | Irwin, 1995 . xii, 688 pages : , Includes cases. 0256181721

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Consumer behavior & marketing strategy /

By Peter, J. Paul.. New York : McGraw-Hill Irwin, 2010 . xix, 554 pages : , Includes index. 9780071267816(alk. paper) | 0071267816 (alk. paper)

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A preface to marketing management /

By Peter, J. Paul.. New York, NY : McGraw-Hill Education, 2013 . xvii, 269 pages : , Includes index. 9780077861063 | 007786106X

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