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Analysis for marketing planning /

By Lehmann, Donald R.. Chicago : Irwin, 1997 . xi, 211 pages : , Includes index. 0256214425 (recycled paper)

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Marketing management /

By Winer, Russell S.. Boston : Prentice Hall, 2011 . xxi, 506 pages: , Includes index. 9780136074892 (hbk.) | 0136074898 (hbk.) | 9780136074625 | 0136074626

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