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Strategic marketing management cases /

By Cravens, David W.. Boston : Irwin/McGraw-Hill, 1999 . xvi, 624 pages : , Includes index. 0256261253

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A preface to marketing management /

By Peter, J. Paul.. Boston : McGraw-Hill/Irwin, 2003 . xiv, 280 pages : , Includes index. 0072466588 (pbk. : alk. paper) | 0071198717 (International : alk. paper)

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Consumer behavior : building marketing strategy /

By Hawkins, Del I.. Boston, Mass. : Irwin/McGraw Hill, 2001 . xxiv, 776 pages : , Includes index. 0072316020 | 9780072316025

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