Search for 'su:"Advertising."'

Advertising : principles & practice /

By Wells, William.. Upper Saddle River, N.J. : Prentice Hall, 2003 . xxxii, 599 pages : , Includes bibliographical references and index. 0130477222

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Consuming environments : television and commercial culture /

By Budd, Mike.. New Brunswick, N.J. : Rutgers, University Press, 1999 . xix, 225 pages : , Includes bibliographical references and index. 0813525918 (hardcover : alk. paper) | 0813525926 (pbk. : alk. paper)

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Integrated marketing communications : strategic planning perspectives /

By Tuckwell, Keith J.. Toronto : Pearson Prentice Hall, 2008 . xxiii, 440 pages : , Includes index. 9780132199124 | 0132199122

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Marketing communications : theory and applications /

By Rossiter, John R.. Frenchs Forest, Australia : Pearson/Prentice Hall, 2005 . xviii, 500 pages : , Includes index. 9781741032697 | 1741032695

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Truth, lies, and advertising : the art of account planning /

By Steel, Jon.. New York : John Wiley & Sons, Inc., 1998 . xix, 298 pages : , Includes index. 0471189626 (cloth : alk. paper)

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Cases in advertising and promotion management /

By Quelch, John A.. Burr Ridge, Ill. : Irwin, 1994 . xiii, 746 pages : , Includes index. 0256122725

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Contemporary advertising /

By Arens, William F.. Boston, Mass. : McGraw-Hill Irwin, 2006 . xl, 614 pages : , Includes index. 0072964723 (alk. paper)

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Advertising strategy : creative tactics from the outside/in /

By Altstiel, Tom.. Thousand Oaks, Calif. : Sage Publications, 2006 . xvi, 389 pages : , Includes index. 1412917964 (pbk.)

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Kleppner's advertising procedure /

By Lane, W. Ronald.. Upper Saddle River, N.J. : Pearson/Prentice Hall, 2008 . xx, 829 pages : , Includes index. 9780132308298 | 0132308290

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Advertising ethics /

By Spence, Edward.. Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005 . xiii, 140 pages : , Includes index. 0130941212

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The copywriter's handbook : a step-by-step guide to writing copy that sells /

By Bly, Robert W.. New York : Henry Holt and Company, 1990 . xi, 351 pages : , "An Owl book." | Reprint. Originally published: New York : Dodd, Mead, c1985. | Includes index. 0805011943

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Advertising and promotion : an integrated marketing communications perspective /

By Belch, George E.. Boston : McGraw-Hill Irwin, 2007 . xxvi, 820 pages : , Includes index. 0073101265 (alk. paper) | 9780073101262

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In your face : how American marketing excess fuels anti-Americanism /

By Johansson, Johny K.. Upper Saddle River, NJ : Financial Times Prentice Hall, 2004 . xviii, 206 pages : , Includes index. 0131438182

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Strategic communications for nonprofit organizations : seven steps to creating a successful plan /

By Radtke, Janel M.. New York : John Wiley & Sons, Inc., 1998 . xv, 234 pages : , Includes index. 0471174645 (alk. paper)

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Gimme! : the human nature of successful marketing /

By Hallward, John,. Hoboken, N.J. : John Wiley & Sons, Inc., 2007 . xx, 216 pages : , Includes index. 047010029X (cloth : alk. paper) | 9780470100295 (cloth : alk. paper)

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Contemporary advertising and integrated marketing communications /

By Arens, William F.. New York, NY : McGraw-Hill Irwin, 2011 . xl, 774 pages : , Prev. ed. has title: Contemporary advertising. Includes index. 9780073530031 (looseleaf : alk. paper) | 0073530034 (looseleaf : alk. paper)

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Integrated advertising, promotion, and marketing communications /

By Clow, Kenneth E.. Boston : Pearson, 2012 . 463 pages : , Includes index. 9780273753285 (pbk. : alk. paper) | 0273753282

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Advertising, promotion, and other aspects of integrated marketing communications /

By Shimp, Terence A.. Mason, Ohio : South-Western Cengage Learning, 2010 . xx, 668 pages. : , Includes index. 9780324593600 (hbk.) | 0324593600 (hbk.)

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The media handbook : a complete guide to advertising media selection, planning, research, and buying /

By Katz, Helen E.. New York: 2019 . xx, 235 pages : , Includes index. 9780429434655 | 9781138352636

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Contemporary advertising /

By Arens, William F.. Boston, Mass. : McGraw-Hill/Irwin, 2006 . xl, 614 pages : , Includes indexes. 0072964723 (alk. paper)

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