Search for 'su:"Communication in marketing."'

Integrated marketing communications : strategic planning perspectives /

By Tuckwell, Keith J.. Toronto : Pearson Prentice Hall, 2008 . xxiii, 440 pages : , Includes index. 9780132199124 | 0132199122

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Marketing communications : theory and applications /

By Rossiter, John R.. Frenchs Forest, Australia : Pearson/Prentice Hall, 2005 . xviii, 500 pages : , Includes index. 9781741032697 | 1741032695

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Advertising and promotion : an integrated marketing communications perspective /

By Belch, George E.. Boston : McGraw-Hill Irwin, 2007 . xxvi, 820 pages : , Includes index. 0073101265 (alk. paper) | 9780073101262

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Value-added public relations : the secret weapon of integrated marketing /

By Harris, Thomas L.. Lincolnwood (Chicago) Ill., U.S.A. : NTC Business Books, 1998 . xiii, 314 pages : , Includes index. 0844234117 | 0844234125 (pbk.)

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Integrated advertising, promotion, and marketing communications /

By Clow, Kenneth E.. Boston : Pearson, 2012 . 463 pages : , Includes index. 9780273753285 (pbk. : alk. paper) | 0273753282

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Advertising, promotion, and other aspects of integrated marketing communications /

By Shimp, Terence A.. Mason, Ohio : South-Western Cengage Learning, 2010 . xx, 668 pages. : , Includes index. 9780324593600 (hbk.) | 0324593600 (hbk.)

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Integrated marketing communication : creative strategy from idea to implementation /

By Blakeman, Robyn,. Lanham : Rowman & Littfield, 2018 . viii, 359 pages : , Includes index. 9781538101049 (cloth : alk. paper) | 9781538101056 (pbk. : alk. paper)

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Integrated advertising, promotion & marketing communications /

By Clow, Kenneth E.. Upper Saddle River, N.J. : Pearson Prentice Hall, 2004 . xxvii, 538 pages : , Includes index. 0131405462

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Successful marketing communications : a practical guide to planning and implementation /

By Ace, Cathy,. Oxford ; | Boston : Butterworth-Heinemann, 2001 . ix, 210 pages : , Includes index. | "Published in association with the Chartered Institute of Marketing." 0750650273 (alk. paper)

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Integrated marketing communications /

By Ouwersloot, Hans.. London : McGraw-Hill, 2008 . xviii, 523 pages : , Includes index. 9780077111205 | 0077111206

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Advertising and promotion : an integrated marketing communications perspective /

By Belch, George E.. NewYork, NY; McGraw-Hill Education ; 2018 . xli, 764 pages : 9781259548147 | 1259548147 | 9781259921698 | 1259921697 | 1260152308 | 9781260152302

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Integrated marketing communications /

By Pickton, David.. Harlow, England ; | New York : Pearson Education Limited, 2005 . xxii, 760 pages : , Includes bibliographical references and index. 0273676458 | 9780273676454

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