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    Direct marketing :


    an integrated approach /





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       <dc:identifier>ISBN:0256197830 (alk. paper)</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=2071</link>
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	   <p>By McDonald, William J.. 
	   Boston : Irwin/McGraw-Hill, 1998
                        . xviii, 532 pages :
                        , Includes index.
                        
                         0256197830 (alk. paper)
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<p><a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=2071">Place hold on <em>Direct marketing :</em></a></p>

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    Advertising, promotion, and other aspects of integrated marketing communications /






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       <dc:identifier>ISBN:9780324593600 (hbk.) | 0324593600 (hbk.)</dc:identifier>
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=904</link>
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	   <p>By Shimp, Terence A.. 
	   Mason, Ohio : South-Western Cengage Learning, 2010
                        . xx, 668 pages. :
                        , Includes index.
                        
                         9780324593600 (hbk.) | 0324593600 (hbk.)
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       <title>
    Integrated marketing communications /






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       <dc:identifier>ISBN:0273676458 | 9780273676454</dc:identifier>
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	   <p>By Pickton, David.. 
	   Harlow, England ; | New York : Pearson Education Limited, 2005
                        . xxii, 760 pages :
                        , Includes bibliographical references and index.
                        
                         0273676458 | 9780273676454
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