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Marketing today : successes, failures, and turnarounds /

By Clark, John B.. Englewood Cliffs, N.J. : Prentice Hall, 1990 . xvii, 238 pages : 0135589665 :

Marketing mistakes and successes /

By Hartley, Robert F.. New York : John Wiley & Sons, Inc., 2001 . viii, 359 pages : , "25th anniversary edition"--Cover. 0471370606 (pbk. : alk. paper)

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