Search for 'su:"Marketing--Management."'

Sales & operations planning : the how-to handbook : how to implement it, how to operate it, how to use it to benefit your company,your customers, and your supply chain /

By Wallace Thomas F.. Mumbai : Shroff Publishers and Distributors Pvt. Ltd., 2004 . xix, 173 pages : , Includes index. 8173661987

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International marketing and export management /

By Albaum, Gerald.. Harlow, England : Financial Times/Prentice Hall, 2005 . xxii, 666 pages : , Includes index. 0273686348 (pbk.) | 9780273686347

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Principles of marketing /

By Kotler, Philip.. Toronto, Ontario : Pearson Prentice Hall, 2008 . xvi, 733 pages : , Includes index. 9780132020015 | 0132020017

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Contemporary marketing /

Toronto, Ontario : Thomson/Nelson, 2007 . xlix, 680 pages : , Includes bibliographical references and index. 9780176251765 | 0176251766

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Marketing /

By Lamb, Charles W.. Cincinnati, Ohio : South-Western Publishing, 1996 . xlix, 890 pages : , Rev. ed. of: Principles of marketing, 1993. 0538849487

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Market-based management : strategies for growing customer value and profitability /

By Best, Rojer J.. Upper Saddle River, N.J. : Pearson Prentice Hall, 2009 . xxvii, 515 pages : , Includes index. 9780132336536 (pbk. : alk. paper) | 0132336537 (pbk. : alk. paper)

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Basic marketing : a global-managerial approach /

By Perreault, William D.. Chicago : Irwin, 1996 . xxiv, 833 pages : , Includes index. 0256139903 | 0256206872

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Marketing management : a strategic approach with a global orientation /

By Boyd, Harper W.. Irwin : Chicago, 1995 . xvi, 555 pages : , Includes index. 0256125767

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Marketing management : analysis, planning, and control /

By Kotler, Philip.. Englewood Cliffs, N.J. : Prentice-Hall, 1976 . xi, 529 pages : , Includes index. 0135579597

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Ten deadly marketing sins : signs and solutions /

By Kotler, Philip.. Hoboken, N.J. : John Wiley & Sons,Inc., 2004 . viii, 152 pages: , Includes index. 0471650226

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Marketing management : strategies and programs /

By Guiltinan, Joseph P.. New York : McGraw-Hill, 1991 . xvii, 449 pages : , Includes index. 0070489424 :

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Strategic marketing problems : cases and comments /

By Kerin, Roger A.. Upper Saddle River, NJ : Pearson/Prentice Hall, 2004 . viii, 696 pages : , Includes index. 0131421840

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Marketing management /

By Kotler, Philip.. Upper Saddle River, NJ : Pearson Prentice Hall, 2006 . xxxix, 729 pages : , Includes index. 0131457578

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Marketing strategy : a decision-focused approach /

By Walker, Orville C.. Boston : McGraw-Hill Irwin, 2008 . xx, 346 pages: , Rev. ed. of: Marketing strategy / Orville C. Walker, Jr. ... [et al.]. 5th ed. c2006. | Includes index. 9780073529899 (alk. paper) | 0073529893 (alk. paper)

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A preface to marketing management /

By Peter, J. Paul.. Boston : McGraw-Hill/Irwin, 2003 . xiv, 280 pages : , Includes index. 0072466588 (pbk. : alk. paper) | 0071198717 (International : alk. paper)

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The marketing plan handbook /

By Wood, Marian Burk.. Upper Saddle River, N.J. : 2008 . xv, 190 pages : , Includes index. 0132237555 (pbk.) | 9780132237550 (pbk.)

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No-nonsense marketing : 101 practical ways to win and keep customers /

By Prushan, Victor H.. New York : John Wiley & Sons, Inc., 1997 . xviii, 282 pages : , Includes and index. 0471157074 (paper : alk. paper)

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Six sigma for marketing processes : an overview for marketing executives, leaders, and managers /

By Creveling, Clyde M.. Upper Saddle River, NJ : Prentice Hall, 2006 . xxvii, 269 pages : , Includes index. 013199008X

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Digital marketing strategy : text and cases /

By Urban, Glen L.. Upper Saddle River, N.J. : Pearson Prentice Hall, 2004 . xvii, 195 pages : , Includes index. 0131831771

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Basic marketing : a global-managerial approach /

By Perreault, William D.. Boston, Mass. : McGraw-Hill, 2005 . xli, 792 pages : , McCarthy's name appears first on the earlier edition. | Includes index. 0072525231 (alk. paper : hbk.) | 9780072947038 (hbk.)

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