Marketing research : an applied approach /

By:

Malhotra, Naresh K

Contributor(s):

Birks, David F

Material type: Text

TextPublication details: Harlow : Prentice Hall/Financial Times, c2007.Edition: 3rd European edDescription: xxi, 835 pages : IllustrationsISBN:

9780273706892
0273706896
9786611552473
6611552472

Subject(s):

LOC classification:

HF 5415.2 MAL

Online resources:

Contents:

Includes index.

Summary: This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Tema Campus General Stack	HF 5415.2 MAL (Browse shelf(Opens below))	Available		49771

Previous European ed.: 2003; this title originally published as: Marketing research : an applied orientation. 5th ed. 2006.

Includes CD-ROM in pocket attached inside back cover.

Includes index.

This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.

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