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1.
Marketing management : a strategic approach with a global orientation / by Series: The Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text
Publication details: Irwin : Chicago, c1995
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.13 BOY.

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2.
Marketing management : a strategic decision-making approach / by Series: McGraw-Hill/Irwin series in marketing
Edition: 11th ed.
Material type: Text Text
Publication details: New York : c2008
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Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.13 MUL.

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