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Integrated advertising, promotion, and marketing communications / by
Edition: 5th ed.
Material type: Text Text
Publication details: Boston : Pearson, c2012
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.123 CLO.

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Integrated advertising, promotion & marketing communications / by
Edition: 2nd ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.123 CLO.

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