Business research methods /

By:

Cooper, Donald R

Contributor(s):

Schindler, Pamela S

Material type: Text

TextSeries: The McGraw-Hill /Irwin Series in operations and decision sciencesPublication details: New York : McGraw-Hill, c2014.Edition: 12th ed., international editionDescription: xxvi, 692 pages : Illustrations (some color)ISBN:

9781259070952
1259070956

Subject(s):

LOC classification:

HD 30.4 COO

Contents:

Part 1: Introduction To Business Research -- Part 2: The Design Of Business Research -- Part 3: The Sources And Collection Of Data -- Part 4: Analysis And Presentation Of Data.

Summary: This text reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	GIMPA Main Reference Section	HD 30.4 COO (Browse shelf(Opens below))	Available		67092

Includes index.

Part 1: Introduction To Business Research -- Part 2: The Design Of Business Research -- Part 3: The Sources And Collection Of Data -- Part 4: Analysis And Presentation Of Data.

This text reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.

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