Information systems : a manager's guide to harnessing technology /

Includes bibliographical references and index.

ch. 1. Setting the stage : technology and the modern enterprise -- ch. 2. Strategy and technology : concepts and frameworks for understanding what separates winners from losers -- ch. 3. Zara : fast fashion from savvy systems -- ch. 4. Netflix in two acts : the making of an E-commerce giant and the uncertain future of atoms to bits -- ch. 5. Moore's law and more : fast, cheap computing, disruptive innovation, and what this means for the manager -- ch. 6. Amazon.com : an empire stretching from cardboard box to Kindle to cloud -- ch. 7. Understanding network effects : strategies for competing in a platform-centric, winner-take-all world -- ch. 8. Social media, peer production, and Web 2.0 -- ch. 9. Facebook : building a business from the social graph -- ch. 10. Understanding software : a primer for managers -- ch. 11. Software in flux : partly cloudy and sometimes free -- ch. 12. The data asset : databases, business intelligence, big data, and competitive advantage -- ch. 13. A manager's guide to the Internet and telecommunications -- ch. 14. Information security : barbarians at the gateway (and just about everywhere else) -- ch. 15. Google in three parts : search, online advertising, and beyond -- Index.