Research methods, design, and analysis /

Includes index

Introduction. Understanding scientific research -- Research approaches and data collection methods -- Planning the research study. From research ideas to hypothesis formulation -- Ethics in scientific research -- Foundations of research. Measurement techniques and sampling methods -- Ensuring research validity -- Experimental methods. Control techniques in experimental research -- creating the appropriate research design -- Procedure for conducting an experiment -- Creating a quasi-experimental design -- Creating a single-case design -- Survey, qualitative, and mixed methods research. The survey as non-experimental research -- Qualitative and mixed methods research -- Analyzing and interpreting data. Summarizing research data-descriptive statistics -- Using inferential statistics -- Writing the research report. Preparing and publishing the research report.

This text provides an understanding of the research methods used to investigate human thought and behavior. The coverage of experimental, qualitative, correlational, and survey research helps students develop their research skills for all aspects of psychology. Information is presented in a simple and straightforward manner and placed into context of actual research studies, helping students make real-life connection.