Image from Google Jackets

Advertising ethics /

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005.Description: xiii, 140 pages : IllustrationsISBN:
  • 0130941212
Subject(s): LOC classification:
  • HF 5831 SPE
Contents:
Ethical reasoning and ethical principles -- Regulating the advertising environment : the role of the codes of ethics -- Advertising and the community -- Truth in advertising -- Stereotyping : the commodification of identity -- Endorsements and testimonials : it is all about credibility! -- Target advertising and the ethics of time and space -- The digital explosion -- Ethical advertising.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
Book GIMPA Main Reference Section HF 5831 SPE (Browse shelf(Opens below)) Available 53304

Includes index.

Ethical reasoning and ethical principles -- Regulating the advertising environment : the role of the codes of ethics -- Advertising and the community -- Truth in advertising -- Stereotyping : the commodification of identity -- Endorsements and testimonials : it is all about credibility! -- Target advertising and the ethics of time and space -- The digital explosion -- Ethical advertising.

There are no comments on this title.

to post a comment.

Powered by Koha