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Using qualitative research in advertising : strategies, techniques, and applications /

Contributor(s): Material type: TextTextPublication details: Thousand Oaks, Calif. : SAGE, c2012.Edition: 2nd edDescription: xv, 218 p. : IllustrationsISBN:
  • 9781412987240 (pbk. : alk. paper)
  • 1412987245 (pbk. : alk. paper)
Subject(s): LOC classification:
  • HF 5814 USI
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Holdings
Item type Current library Call number Status Date due Barcode
Book GIMPA Main Reference Section HF 5814 USI (Browse shelf(Opens below)) Available 67450
Book GIMPA Main General Stack HF 5814 USI (Browse shelf(Opens below)) Available 67451
Book GIMPA Main General Stack HF 5814 USI (Browse shelf(Opens below)) Available 67452
Book GIMPA Main General Stack HF 5814 USI (Browse shelf(Opens below)) Available 67453

Includes index.

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