The upside : the 7 strategies for turning big threats into growth breakthroughs /
Material type:
TextPublication details: New York : Crown Business, c2007.Description: viii, 270 pages : IllustrationsISBN: - 9780307351012
- HD 61Â SLY
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | GIMPA Main Reference Section | HD 61 SLY (Browse shelf(Opens below)) | Available | 63846 |
Includes index.
Introduction : from risk to opportunity -- Changing the odds : why 90% right often = 0 : how to improve the odds on your most important project -- Why do customers surprise us? : reducing customer risk through knowing, not guessing, what they want -- The fork in the road : transition risk and the secret of double-betting -- Unbeatable : surviving the arrival of the unique competitor -- Powerful, proud, and vulnerable : rethinking your business design to protect your brand -- When nobody makes money : partnering with rivals to escape a no-profit zone -- When your business stops growing : inventing new forms of demand -- Treasure island : reversing risks to grow -- Reversing strategic risk : the upside half-day workshop.

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