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1.
Analysis for marketing planning / by Series: The Irwin series in marketing
Edition: 4th ed.
Material type: Text Text
Publication details: Chicago : Irwin, c1997
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.13 LEH.

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Marketing management / by
Edition: 4th ed.
Material type: Text Text
Publication details: Boston : Prentice Hall, c2011
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.13 WIN.

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