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1.
Direct marketing : an integrated approach / by Series: Irwin/McGraw-Hill series in marketing
Material type: Text Text
Publication details: Boston : Irwin/McGraw-Hill, c1998
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.126 MCD.

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2.
Advertising, promotion, and other aspects of integrated marketing communications / by
Edition: 8th ed.
Material type: Text Text
Publication details: Mason, Ohio : South-Western Cengage Learning, c2010
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.123 SHI.

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3.
Integrated marketing communications / by
Edition: 2nd ed.
Material type: Text Text
Publication details: Harlow, England ; New York : Pearson Education Limited, c2005
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.123.

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