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1.
Strategic marketing management cases / by Series: The Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415 CRA.

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2.
A preface to marketing management / by Series: The Irwin/McGraw-Hill series in marketing
Edition: 9th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.13 PET.

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3.
Consumer behavior : building marketing strategy / by Series: The Irwin/McGraw-Hill series in marketing
Edition: 8th ed.
Material type: Text Text
Publication details: Boston, Mass. : Irwin/McGraw Hill, c2001
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Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.33 HAW.

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