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1.
Advertising : principles & practice / by
Edition: 6th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5823 WEL.

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2.
Consuming environments : television and commercial culture / by
Material type: Text Text
Publication details: New Brunswick, N.J. : Rutgers, University Press, c1999
Availability: Items available for loan: GIMPA Main (1)Call number: PN 1992.6 BUD.

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3.
Integrated marketing communications : strategic planning perspectives / by
Edition: 2nd ed.
Material type: Text Text
Publication details: Toronto : Pearson Prentice Hall, c2008
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.123 TUC.

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4.
Marketing communications : theory and applications / by
Material type: Text Text
Publication details: Frenchs Forest, Australia : Pearson/Prentice Hall, c2005
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.123 ROS.

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5.
Truth, lies, and advertising : the art of account planning / by Series: Adweek books
Material type: Text Text
Publication details: New York : John Wiley & Sons, Inc., c1998
Online access:
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5837 STE.

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6.
Cases in advertising and promotion management / by
Edition: 4th ed.
Material type: Text Text
Publication details: Burr Ridge, Ill. : Irwin, c1994
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5823 QUE.

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7.
Contemporary advertising / by Series: McGraw-Hill/Irwin series in marketing
Edition: 10th ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill Irwin, c2006
Online access:
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5821 ARE.

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8.
Advertising strategy : creative tactics from the outside/in / by
Material type: Text Text
Publication details: Thousand Oaks, Calif. : Sage Publications, c2006
Online access:
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5823 ALT.

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9.
Kleppner's advertising procedure / by
Edition: 17th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008
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Availability: Items available for loan: GIMPA Main (1)Call number: HF 5823 LAN.

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10.
Advertising ethics / by
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5831 SPE.

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11.
The copywriter's handbook : a step-by-step guide to writing copy that sells / by
Edition: 1st Owl book ed.
Material type: Text Text
Publication details: New York : Henry Holt and Company, 1990
Online access:
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5825 BLY.

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12.
Advertising and promotion : an integrated marketing communications perspective / by
Edition: 7th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2007
Availability: Items available for loan: GIMPA Main (2)Call number: HF 5823 BEL, ...

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13.
In your face : how American marketing excess fuels anti-Americanism / by
Material type: Text Text
Publication details: Upper Saddle River, NJ : Financial Times Prentice Hall, c2004
Availability: Items available for loan: GIMPA Main (1)Call number: HF 1416 JOH.

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14.
Strategic communications for nonprofit organizations : seven steps to creating a successful plan / by Series: Nonprofit law, finance, and management series
Material type: Text Text
Publication details: New York : John Wiley & Sons, Inc., c1998
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Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415 RAD.

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15.
Gimme! : the human nature of successful marketing / by
Material type: Text Text
Publication details: Hoboken, N.J. : John Wiley & Sons, Inc., c2007
Online access:
Availability: Items available for loan: GIMPA Main (1)Call number: HF 6161 HAL.

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16.
Contemporary advertising and integrated marketing communications / by
Edition: 13th ed.
Material type: Text Text
Publication details: New York, NY : McGraw-Hill Irwin, c2011
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5821 ARE.

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17.
Integrated advertising, promotion, and marketing communications / by
Edition: 5th ed.
Material type: Text Text
Publication details: Boston : Pearson, c2012
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.123 CLO.

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18.
Advertising, promotion, and other aspects of integrated marketing communications / by
Edition: 8th ed.
Material type: Text Text
Publication details: Mason, Ohio : South-Western Cengage Learning, c2010
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.123 SHI.

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19.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / by Series: Routledge communication series
Edition: 7th ed.
Material type: Text Text
Publication details: New York: c2019
Availability: Items available for loan: GIMPA Main (4)Call number: HF 5826.5 KAT, ...

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20.
Contemporary advertising / by
Edition: 10th ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006
Online access:
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5821 ARE.

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