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1.
Gimme! : the human nature of successful marketing / by
Material type: Text Text
Publication details: Hoboken, N.J. : John Wiley & Sons, Inc., c2007
Online access:
Availability: Items available for loan: GIMPA Main (1)Call number: HF 6161 HAL.

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2.
Trademarks, advertising and brand protection : a manual for organisations and individuals managing intellectual property / by
Material type: Text Text
Publication details: Delhi : Macmillan India Ltd., 2006
Availability: Items available for loan: GIMPA Main (1)Call number: KNS 1160.5 RYD.

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3.
Competing for choice : developing winning brand strategies / by
Edition: 1st South Asian ed.
Material type: Text Text
Publication details: London : Vola Press, 2003
Availability: Items available for loan: GIMPA Main (1)Call number: HF 6161 FIN.

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4.
Building brands in the Indian market / by
Edition: 1st ed.
Material type: Text Text
Publication details: New Delhi : Excel Books, c2004
Availability: Items available for loan: GIMPA Main (1)Call number: HD 69 PAN.

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5.
Branded customer service : the new competitive edge / by
Edition: 1st ed.
Material type: Text Text
Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited, c2004
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Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.5 BAR.

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6.
No logo : taking aim at the brand bullies / by
Material type: Text Text
Publication details: Toronto : Vintage Canada, c2000
Availability: Items available for loan: GIMPA Main (1)Call number: HD 2755.5 KLE.

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7.
Building a brand in a week / by Series:
Material type: Text Text
Publication details: London : Hodder & Stoughton, c2002
Availability: Items available for loan: GIMPA Main (1)Call number: HD 69 LAV.

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